Food Group




Get the Most Value From Your Marketing

With tighter margins and increased competition, it's a challenge to grow market share. How can you get the most value from your marketing budget?

Start with the right marketing partner. The agency you work with has to understand the nuances of the food service and retail food business. Your marketing partner should have the expertise and experience to develop effective, results-oriented marketing communications.

Next, your marketing communications plan should be based on a clear strategy across a variety of communication disciplines and vehicles including advertising, trade relations, product publicity and end-user merchandising. An effective, integrated plan will provide clarity, consistency and maximum return on investment.

With a long history of success in marketing food products, Hershey Philbin Associates, Inc. can help you:

• Position your product

• Communicate effectively in the food distribution channel

• Establish a sales and distribution network

• Reach the end-user and consumer.




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Advertising

Internet Marketing

Market Research

Public Relations 

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A Full Range of Integrated Solutions

Hershey Philbin Associates, Inc. will support your marketing and sales efforts with:

• Product development research (including focus group taste testing)

• Compelling package design

• Effective marketing and sales plans

• National and regional distribution plans

• Effective broker training and motivation programs

• Persuasive sales support material and product brochures

• Cost efficient and targeted advertising for trade and consumer markets, regionally and nationally

• Successful trade relations programs

• Internet marketing and web sites

• Aggressive merchandising support including POS materials, danglers, shelf-talkers, posters, table tents, menu clip-ons, couponing

• Comprehensive national lead processing including screening, response, follow-up and broker reports to maximize lead-to-customer conversion.


Meet Hershey Philbin Associates

Hershey Philbin Associates, Inc. is a full-service integrated marketing communications firm with a twenty year history of successful food marketing experience including advertising, market research, public relations and Internet marketing. We represent clients all over the United States, in every food product category, including several with international marketing objectives. Every client receives the agency's professional attention and commitment, one good reason why many of our clients have retained our services for more than a decade.

Recent projects include:

• The launching of Hershey Foods Corporation's International Division, including package design, advertising campaign, media placement, public relations and Internet marketing.

• The strategic planning and launching of Hershey Foods Corporation's Food Service Division, including advertising, media placement, public relations and broker support materials.

• The complete corporate repositioning of National Frozen Foods Corporation, a major Pacific Northwest frozen vegetable packer, including a national advertising campaign, public relations, customer research and Internet marketing campaign.

• New product focus group research, package design and public relations for Taylor Packing Company, Inc., a major east coast beef products company.


 

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 Ice Cream


You'll Benefit From Our Experience

• Acme Smoked Fish
• Ask Foods
• Better Baked Pizza
• Casa Di Bertacchi
• Giorgio Foods, Inc.
• Hershey Chocolate Company
• Hershey Chocolate World
• Hershey Creamery Company
• Hershey Foods Corporation
• Hershey Foods International
• Iceland Seafood Corporation
• McCormick's
• Mother's Kitchen
• Mrs. Smith's
• National Frozen Foods Corporation
• Rich Products Corporation
• Specialty Lady Fingers, Inc.
• San Giorgio Skinner

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