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Aristotle to Einstein: |
All things in process, and everything is relative. |
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Legal services marketing is a process of strategic, administrative and operational decision-making which maximizes return on investment for any law firm. The unique marketing environment and idiosyncracies of the contemporary law firm often challenge the traditional application of marketing techniques, producing, at times, less than anticipated results. Hershey Philbin Associates has worked closely with large and small law firms and over time developed a plans process which clarifies objectives, identifies growth practice areas and targets messages to position the firm profitably for the future. |
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A legal services marketing audit is a thorough review of the firm from a unique perspective. It also is an analysis of practice areas, client base, opportunities for internal and external client development and the first step to clarify the direction any firm is moving toward. |
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Integrate the marketing function into the culture of the law firm. The strategic plan, well administered and integrated to the operational level, guides a firm from the jungle of the "Rainmaker" to the expanded playing fields of "team marketing". |
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Understanding the power of the niche market, the targeted audience, the singular message - all build the position the firm occupies in a client's mind. |
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Clarity breeds success. Call Hershey Philbin Associates,
Inc., Senior Partner Robert Philbin for a free initial
consultation today. Special Legal Intelligentsia Marketing Article Click here for Legal Updates. |