The agency directs research in the following areas: • Focus Groups • Telephone Sample Surveys • Web Site Data Analysis • New Product Concepts • Brand/Corporate Positioning • Copy Platform Research • Advertising Research • Media Analysis • Product Line Profitability • Brand/Corporate Awareness • Acquisition/Expansion Profitability • Distribution & Sales

Market research is practiced at Hershey Philbin Associates as an adjunct service in support of a client's specific research needs, not as a profit center. All client research activities are planned and directed by an agency account executive and senior supervisor, and niche experts are contracted to execute the project as required.             Home