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FOR IMMEDIATE RELEASE |
Press Contact: |
Keeping the details of the program
under wraps has been challenging, but has added to
the excitement and anticipation of this worthwhile
and valuable initiative," Victoria Radabaugh at
Hershey Philbin Associates,
said.
(Camp Hill, Pa.) - Hershey Philbin
Associates, an integrated marketing communications firm,
will launch a new, innovative program for people with
disabilities on behalf of the Center for Independent Living
of Central Pa. (CILCP). The details of the program are being
kept highly guarded until the July 24, 2007 press conference
at the Capitol Rotunda. At 11:00 a.m. CILCP executives as
well as House Speaker O'Brien and Secretary of Public
Welfare Estelle Richman will officially unveil what is being
called a program that will change the lives of people with
disabilities in the mid-state.
"We have been working with the Center for Independent Living of Central Pennsylvania for many years, and could not be more proud to launch and market this new program that will have a positive impact on people with disabilities, their families, friends and loved ones," Victoria Radabaugh, Senior Vice President of Hershey Philbin Associates, said. "We look forward to launching a communications campaign that will include a series of television commercials, communications materials and Internet marketing tools."
According to Radabaugh, the program is generating a great deal of buzz in the mid-state. "We have invited hundreds of social and human service organizations as well as representatives from the disability community to the press conference. Keeping the details of the program under wraps has been challenging, but has added to the excitement and anticipation of this worthwhile and valuable initiative," Victoria Radabaugh at Hershey Philbin Associates, said.
Created by the CILCP, the program has been a year in the making and was established by people with disabilities, for people with disabilities. It was developed to fulfill a critical need within the Central Pennsylvania region and will offer new opportunities to people with disabilities, many of which they may not have envisioned.
The press conference and unveiling will be held on Tuesday, July 24 at 11:00 a.m. in the Capitol Rotunda. Remarks will be provided by the Speaker of the Pa. House of Representatives Dennis M. O'Brien; Secretary of Public Welfare and Chair of the Governor's Cabinet for People with Disabilities Estelle Richman; Executive Director of CILCP Theotis W. Braddy; CILCP Board President Tucker Hill and consumers of CILCP's services.
The speakers will lead the celebration of this momentous victory for people with disabilities by unveiling the program, the brand and advertising campaign.
About CILCP
Since the Center for Independent Living of Central
Pennsylvania's (CILCP's) inception in 1988, it has
established numerous programs to benefit people with
disabilities, and the Independent Living philosophy remains
the heart of its mission. This philosophy affirms that all
persons with disabilities have the right to choose and fully
participate in all aspects of society. The CILCP is
wholeheartedly committed to this philosophy and diligently
works toward a continuum of comprehensive services for
people with disabilities in Central Pennsylvania.
The Center for Independent Living of Central Pennsylvania is a nonprofit, nonresidential organization established for and by people with disabilities and serves Cumberland, Dauphin, Perry, Mifflin and Juniata counties. Services are also available to families of individuals with disabilities, community service providers, governmental agencies, and private businesses. CILCP's vision is to empower people with disabilities to fully participate in all aspects of society. For more information on the CILCP visit www.cilcp.org.
About Hershey Philbin Associates
Hershey Philbin Associates Inc. is a full-service,
integrated marketing communications firm based in Camp Hill
providing strategic public relations, advertising, market
research, government relations and Interactive
communications services. For more information regarding this
press release or the firm, please contact Jamie Fulginiti at
(717) 975-2148, jfulginiti@hersheyphilbin.com,
or visit our newsroom at www.hersheyphilbin.com.