description:  Change perception of health provider network Keystone Health is a Federally Qualified Health Center (FQHC) that offers a full array of primary and specialty care. While it has grown to become a leading provider of care in the greater Chambersburg area, it is often misperceived as serving only low income and uninsured persons. In order to change this misperception, HPA developed a communications strategy using testimonials from middle and upper income families who are well recognized and respected within the community. A series of billboard, print ads and radio spots were used to reach the target audience. Senior Vice President and account executive Victoria Radabaugh reported, “the use of real patients who are also well-respected provided a great deal of credibility to the message and created an additional word-of-mouth buzz throughout the community.” Click Here to hear the radio spot. For more information, please contact Victoria Radabaugh.