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description:
MEDIA
EVENT LAUNCHES PROGRAM TO ENHANCE THE
LIVES OF PEOPLE WITH
DISABILITIES
On
behalf of the Center for Independent
Living of Central Pennsylvania, Hershey
Philbin Associates (HPA) coordinated and
executed the launch of a new, innovative
program for people with disabilities.
Branded by the agency as Living Well With
A Disability, One Call, Countless
Resources, Endless Opportunities, HPA kept
the details highly guarded until the press
conference. The effective "unveiling"
approach generated interest and intrigue
across the mid-state.
HPA's
efforts brought nearly 100 social service
organizations and representatives of the
disability community to the Capitol
Rotunda on July 24 to join CILCP in
launching the program. Speaker Dennis
O'Brien and Secretary of the Department of
Public Welfare Estelle Richman, among
others, offered formal remarks and full
support of the program.
As
a result of the press conference that
generated extensive media coverage across
the state and in Central Pennsylvania, the
CILCP received an overwhelming number of
phone calls through its new toll free
hotline.
Launched
the day of the press conference, the
hotline was designed to provide a one-stop
source for information, services and
support to people with disabilities and
the community.
"It
has been such a pleasure working with you
all on this LWD campaign. You all have
consistently worked well with the CILCP
since the onset, but clearly you shine
brightly when needed the most," Executive
Director of CILCP, Theotis Braddy.
For
more information, please contact
Victoria
Radabaugh.
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