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description:
The
Living Well With A Disability program is a
new, innovative program designed to assist
people with disabilities to live well in
all aspects of life. The success of the
program depended on strong branding and
effective communications.
Hershey
Philbin Associates developed a
comprehensive strategy based on the needs
and motivations of the target audiences.
Careful analysis was done to create
graphics and messaging that would resonate
with the target audience and move them to
action. After evaluating all potential
communication tools, HPA produced a
program logo, brochure, TV commercials,
Web site, e-newsletter, and banner ads.
The agency also conducted extensive public
relations efforts: press releases, media
interviews, e-invites, and a press
conference with over 100 attendees.
The
three commercials are airing on WHP21,
WHTM27, and FOX43 through September. The
media schedule ensures the message will
reach 98% of the target audience an
average of 10 times.
“We
offer a special thanks to HPA who
orchestrated the press conference, as well
as all the communications materials
associated with the launch. We thank them,
as they played an important part in making
this a reality,” stated Tucker Hill,
chairman of the Board of Directors of the
Center for Independent Living of Central
PA.
For
more information, please contact
Victoria
Radabaugh. |
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