description:  Increase Effectiveness of College Annual Giving Program With an overwhelming number of causes and non-profit organizations asking for charity dollars, Messiah College, as well as hundreds of colleges and universities around the nation are facing similar challenges -- retaining and growing annual giving levels. Hershey Philbin Associates performed in-depth market research, developed a communications strategy, and provided a communications plan for Messiah College to increase the donor base, frequency of giving, and gift size, and to improve retention rates. “Because we developed a communications strategy concentrating on segmentation, branding and tailored communications, Messiah College can effectively target their alumni in a way that will develop and build relationships and maximize gifts,” indicated Victoria Radabaugh, Account Executive and Senior Vice President. For more information, please contact Victoria Radabaugh.