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description:
Quickly
increase patient base for new medical
aesthetics practice.
As
a new practice in a very competitive
environment, The Aesthetics Gallery needed
to quickly raise awareness and create a
strong positioning.
HPA
developed a comprehensive communications
strategy that positioned the practice as a
medically credible, trustworthy and
personable source for skin care services.
Careful attention was given to every
aspect of the campaign - from copy to
photography to media - so that every
detail of the communications reinforced
the desired positioning.
A
web site provided the foundation of the
marketing and radio and print advertising
were used to generate interest. Brochures
were created and placed in targeted places
throughout the community.
"Because
of a strong strategy and targeted
communications, our efforts were
successful in quickly creating a patient
base with over one hundred new
appointments made during the launch of the
campaign," stated Victoria Radabaugh,
Account Executive and Senior Vice
President.
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