description:  Niche Target Marketing One of the key market segments in low-slope commercial roofing is building owners. We've created a campaign to assure Carlisle's Building Owner Service's program maintains contact with the building owner and offers them free roof inspections and reports that maintain the integrity of their existing roof system. Our integrated marketing program includes branded direct mail, internet advertising, customized reports, power point presentations, etc. "Many times a thorough roof inspection will reveal something such as failing flashing that can be addressed before the roof reaches a point of total failure. This can extend the useful life of the roof for years, so it is an important message to deliver," Scott Hershey said.