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A
direct mail campaign to reach school and
university building managers.
Accelerated
new construction and re-roofing make
schools and universities a huge market for
the agency client.
HPA
designed and executed a campaign to reach
and penetrate this target market.
"We
received a call from one of the largest
school districts in the South in response
to this mailing", the client reported.
"We've been calling on them for years
without any success, suddenly they're
calling us."
(see
complete project
here)
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