project

focus

Carlisle Spirit

description: 

A direct mail campaign to reach school and university building managers.

Accelerated new construction and re-roofing make schools and universities a huge market for the agency client.

HPA designed and executed a campaign to reach and penetrate this target market.

"We received a call from one of the largest school districts in the South in response to this mailing", the client reported. "We've been calling on them for years without any success, suddenly they're calling us."

(see complete project here)
 

 

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