description:  Expanding issue awareness. The client is philosophically opposed to Princeton University bioethics professor Peter Singer's conclusions about infants born with disabilities. The agency used Mr. Singer's visit to a local college to educate the public about issues faced by Central PA's disabled population. A press conference provided local media with background information, as well as an effective forum for the client to advocate their viewpoint on an important social issue. "The result was full media coverage of the issue, and an immediate increase in public awareness of the client organization," Karen Gross said.