description:  Case Study, A Gym in NYC The goal was to showcase the client's resilient flooring product in an upscale gym in New York City to raise awareness and brand identity in this target market. The agency arranged on site interviews and photography in Manhattan which were used in the trade press campaign as well as collateral and direct mail programs. "The result was an immediate increase in inquiries and sales from the target market," Karen Gross said. "Publicity generated had a direct impact on expanding national distribution and successfully positioned the client as a leading manufacturer of fitness surfacing."