description:  Multi-tier cross marketing Carlisle SynTec Incorporated, world renown for their commercial roofing membrane, continues to develop and market their products for other venues. The new GeoMembrane™ line of products is being successfully marketed and utilized throughout the world in aquaculture, water storage, potable water reservoirs and treatment plants. "Available options allow a broad range of applications defined by life expectancy, membrane thicknesses, whether it's a 'green' product, etc., so it's an exciting product line extension to represent and market," Scott Hershey said.