description:  Product group campaign targeting commercial roof applicators HPA created a direct mail piece that included a video CD promoting Carlisle's Hot Mopped roofing systems, which are engineered to provide a fast and reliable single-ply retrofit to the niche market of failing smooth BUR roofs. The video was developed at actual job sites to showcase the ease of the application procedure. It includes testimonials from roofing company representatives trumpeting the Hot Mopped system's features and benefits. "This campaign demonstrates our ability to respond to a client's niche markets with fast and effective strategic sales concepts," Scott Hershey said.