description:  Create a comprehensive branding standards program for a multi-service healthcare network. The goal is to integrate diverse marketing identities into cohesive branding to insure communications efficiency and continuity. Interviews with physicians and staff were used to develop an easy to use branding program manual. The result created an integrated presence for the client in the community and linked each practice site with a corporate identity. "The program is designed to easily fold in additional services as they become available," Karen Gross commented.