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A
corporate capabilities brochure designed
to position the client as the ideal
provider of technical communications
services across a diverse mix of
prospective customers.
The
agency researched 30 existing and targeted
client customers to determine which client
services were most needed by customer
type.
"We
were able to target a copy strategy to
precisely match customer needs with client
service capabilities," Victoria Radabaugh
said.
Through
consultation we then integrated the
client's conservative image with fresh,
contemporary design.
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