project

focus

Cool Roof

description: 

A corporate capabilities brochure designed to position the client as the ideal provider of technical communications services across a diverse mix of prospective customers.

The agency researched 30 existing and targeted client customers to determine which client services were most needed by customer type.

"We were able to target a copy strategy to precisely match customer needs with client service capabilities," Victoria Radabaugh said.

Through consultation we then integrated the client's conservative image with fresh, contemporary design.
 

 

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