description:  Convenience Store Marketing Campaign America's leading mushroom processor, Giorgio Foods Inc., recently introduced their authentic pizzeria style pizza product line to the convenience store market. Based upon the market research, a branded mascot was developed to be utilized throughout all sales literature and point-of-purchase items promoting the "fresh baked to-go" pizzas. "Giorgio's well documented reputation in the foodservice and fresh & retail food industries make this new line a very palatable choice for the convenience store operator," Brad Faus said.