description:  Hershey Philbin Associates developed partnerships with advocacy organizations to increase awareness of workshops provided by The Resource Center for Disability Advocates. Through the design and distribution of a web site, banner ad, brochure, electronic announcement, press release and e-newsletter, HPA targeted individuals interested in advocacy, inviting them to attend free workshops. To extend the reach of our message, we identified and partnered with a variety of organizations enabling HPA to distribute additional brochures, provide a conduit for the electronic announcement, e-newsletter and press release, and link the Resource Center web site to the organizations through a banner ad. "By partnering with outside organizations, the reach of intended information is substantially increased," Megan Kurtz said.