description:  Web Site design targeting a broad base of socio-economic and ethnic backgrounds The client needed an edgy, teen-oriented web site design committed to assisting women in crisis pregnancies by providing free and compassionate, practical and life-affirming alternatives to abortion. The research that went into this project was extensive, covering everything from the proper technical jargon surrounding STD's to a creative platform appealing to teenagers, but limited in its bells & whistles by taking into account its broad economic reach. For example, "A pulsating, interactive web site, although appealing to the mass audience in premise, would be inaccessible to a sizable portion of the audience due to hardware constraints, therefore defeating its purpose," Victoria Radabaugh said.