description:  Distribution channel relations. World leader Rich Products Corporation acquired Casa Di Bertacchi Corporation, a regional processor of fine Italian frozen foods. HPA was asked to communicate resulting distribution synergies to every segment of the national foodservice industry. A magazine insert, with truck doors that swing open revealing product, graphically illustrated distribution efficiencies, and supported trade relation activities while preserving independent branding. "The agency was an integral part of the acquisition process," the client said. "The campaign successfully kicked-off the new integrated marketing push for both companies."