description:  Promote Carlisle's RoofGarden® roofing systems. The agency developed a strategic marketing and public relations campaign promoting the myriad of benefits of Carlisle SynTec's RoofGardens along with its newly unveiled GreenGrid® systems. GreenGrid's simple installation is as attractive to roofing applicators as its aesthetics and function are to architects. "With Title 24 in California, and cities like Chicago that have created incentives such as set back variances for roof gardens that meet storm water runoff requirements, this segment of the roofing business continues to grow," Scott Hershey said. "We are pleased to be a part of this innovative and environmentally friendly roofing technology."