description:  Educate Standardbred horse sale attendees about PA's projected slot machine revenue. Following a successful PR and lobbying effort securing slot machine legislation for the PA Standardbred Breeders, Hershey Philbin was asked to launch an educational campaign at the annual November horse sale explaining the 721 slots allocation. A trade show display, brochures, buttons, etc., were developed surrounding the newly created "721 Win With PA" logo. "We simplified a complex, misunderstood slot-revenue formula and integrated it into a message that clearly communicates the benefits of racing, breeding and boarding Standardbred horses in slots-enhanced PA," Karen Gross said.