description:  Association Organization and Management of Integrated Strategic Communications As part of the lobbying effort on behalf of the largest standardbred breeders in Pennsylvania, Hershey Philbin Associates organized the Standardbred Breeders Association of Pennsylvania (SBAP). This included all government relations, public relations, membership development and internet communications. HPA instituted a year long communications program that kept SBAP members actively involved in the lobbying efforts leading to the legalization of slot machines at race tracks. Resulting from this action, revenues from the slots will be allocated to a standardbred breeders fund. The agency managed the complex and successful lobbying, public relations and internet campaign.