description:  New Product Campaign targeting commercial roof applicators One segment of this campaign, featured a direct mail piece touting the client's latest time and money saving innovation- roofing membrane with a factory applied seam tape. Additionally, a CD was packaged into this direct mail showcasing a video of just how efficient this latest product is. "Factory Applied SecurTAPE™ improves seaming productivity by nearly 75% and addresses the roofing industry's biggest challenge -- the shortage of labor," the client said. "This campaign demonstrates our ability to respond to a client's developing marketing situation with fast and effective strategic sales concepts," Scott Hershey said.