description:  Construction products marketing 101 HPA designed and executed a direct mail campaign to reach the target market of school and university building managers. The three drop campaign included mini-compact discs that explained the various roofing systems and their feature benefits. The CD also showcased photos of high profile schools and universities that recently installed Carlisle roofing systems. "This was a continuation of the highly successful 'We are the Spirit of Roofing' campaign," Scott Hershey said. "The campaign gives building managers various tools to completely understand the benefits of Carlisle roofing systems."