description:  Direct mail campaign targeting California-based architect/specifiers and building owners. California's recently passed "Title 24" mandates that all new and reroofing installations comply with a 70 percent reflectivity and 75 percent emittance standard. A direct mail campaign was developed, building awareness that Carlisle SynTec has several membranes available that meet or exceed Title 24 specs. "This campaign is but a small segment of our ongoing effort to advance Carlisle SynTec's continued leadership in Energy Star and LEED compliant roofing systems," Scott Hershey said.