project

focus

RH Sheppard

description: 

Create a technical illustration to promote the new D-Series power steering gears.

R. H. Sheppard, the world-leading manufacturer of steering systems for the heavy truck industry, brought Hershey Philbin Associates in to roll out its new D-Series lineup.

"A cut-away technical illustration is an effective visual aid, allowing the sales staff to quickly show and address the latest innovative developments that are incorporated into the D-Series. This illustration is displayed front and center on the trade show booth and collateral materials," Scott Hershey said. "This is the third cut-away illustration we've produced for Sheppard, which they have used on their trade show display. They've proven to be highly effective in drawing existing and potential customers off the floor and into their booth," he continued.

(see complete illustration here)
 

 

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